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Q4 2017 Amsterdam briefing Venue: Hotel de l’Europe, Amsterdam |
Driving Growth in a Digital World
At this exclusive FDE breakfast in Amsterdam, produced in association with Genpact, keynote speaker Laurence Debroux, CFO, HEINEKEN shared her insights on how the company has been driving growth in today’s fast paced digital world.
In her presentation, Laurence has covered the following:
- Digital Investment: transformation, disruption and how to avoid an incremental mind-set that hampers investment and innovation
- Staying agile: the key to making better informed, faster decisions through the use of predictive analytics, controlled experimentation and minimum viable product approach
- Effective partnering: How CFOs can be effective business partners to marketing and operations in their digital transformation journey
A sample of the participants:
ABN AMRO, COO, ABN AMRO Lease
Aegon, CFO AEGON Bank
Aegon Blue Square Re, CFO
Ahold, Senior Finance Director Operations
Ahold Delhaize, EVP & CFO
Boskalis, Finance Director Dredging & Inland Infra
British American Tobacco, Global Corporate Finance Director
Encompass, CFO
FrieslandCampina, CFO
Heineken, CFO
Heineken, Head of Global Finance Processes & Internal Control
ING, CFO Netherlands
ING, Global Head of Wholesale Banking
ING, CFO Challengers & Growth Markets
NIBC, Finance Director
Philips Lighting, Head of Corporate Finance
Pladis, CFO Europe
Rabobank, Global Head Control Wholesale Clients International and CFO
Randstad Holding, Managing Director Group Control, Strategy and M&A
Royal KPN, EVP Finance Transformation
Transavia, CFO