London Breakfast with Finance Director of Alfa Systems

Executive Breakfast Briefings Q3 Date:Tuesday 17th September, 2019
Time: 08.00-10.30 am
Venue: Brown’s Hotel, London
Speaker: Andrew Robertson, Finance Director at Alfa Systems
Event Partner: Workday
Delegates: 25 Senior finance executives cross industry
Cost: Complimentary


The New Era of Finance Transformation 

Join us for our exclusive FDE breakfast briefing on the need for enterprises to truly embrace technology in order to successfully transform finance, featuring a keynote presentation from Andrew Robertson, Finance Director at Alfa Systems

A 29-year old software firm operating across 26 countries worldwide, Alfa Systems has gone through sustained growth over the years, Andrew will discuss the finance transformation journey the organization undertook in order to support this expansion, and the need for core business systems that enabled the firm to stay agile and deliver on its fast-growth strategy.

Andrew will also provide insight into the challenges Alfa Systems faced during this journey, and the importance of the ’Golden Triangle’ of People, Process and Technology.

This exclusive, VIP invitation-only breakfast will also enable you to network with like-minded finance professionals who are at various stages of their own transformation journeys and developing their functions to be more cost and time efficient.

The VIP invitation includes:

• Attendance of the event
• Networking opportunities reflecting the event’s exclusivity
• Breakfast & Drinks


Brown’s Hotel, Albemarle St, Mayfair, London W1S 4BP


  • 8.00:  Registration and coffee networking
  • 8.30:  Breakfast served
  • 9.00:  Welcome by FDE
  • 9.05:  Introductory speech by Workday 
  • 9.20:  Keynote Speech by Andrew Robertson, Finance Director at Alfa Systems
  • 9.50:  Q&A
  • 10.20:  End of briefing and additional networking

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Our Aims:

Since 1992 FDE magazine has delivered informative and authoritative coverage of the finance function, bringing you comment and analysis from the world’s most powerful business leaders. The objective of FDE briefings is to gather a community of leading Finance Directors / CFOs at world class venues to gain valuable insight from distinguished speakers. Participants have the opportunity to meet, network and discuss relevant issues and trends at a 5 star venue.